Home Decor That
Sells Itself.
Urbane Hide is a Netherlands-based home decor brand specializing in premium cushions, cushion covers, and throws for both individual shoppers and wholesale buyers across Europe. Adzynix partnered with Urbane Hide from the ground up — building the Shopify store, structuring the SEO foundation, and shaping the content strategy needed to turn a brand-new store into a genuine sales channel.
Store architecture, product pages, and collections designed and developed end-to-end on Shopify.
On-page, technical, and multilingual SEO built into the store from day one — not bolted on later.
Website, SEO, and content combined to move the store from launch to real, converting sales inside six months.
Creative
Deliverables
Built To
Convert,
Not Just Look Good.
At Adzynix, we're proud to present the Urbane Hide portfolio. Unlike most of our case studies, this wasn't an optimization job on an existing site — Adzynix built Urbane Hide's Shopify store from the ground up, then paired it with SEO and content so the store could actually be found, trusted, and bought from. The goal from day one was simple: a home decor brand that could sell across the Netherlands, Europe, and to wholesale buyers, without depending on paid ads to do all the work.
We designed and built the Shopify store from scratch — custom Liquid sections, responsive product and collection templates, a clean checkout journey, and a structure built to make cushions, cushion covers, and throws easy to browse and easy to buy on any device.
SEO wasn't added after launch — it was built in. We handled on-page optimization, technical SEO, Shopify-specific structured data, and Dutch/English multilingual SEO so every product and collection page had a real chance to rank from the start.
Buying guides, home decor content, and wholesale-focused pages were planned around real search intent. Combined with the technical foundation, this content strategy helped turn early visitors into the store's first paying customers.
Within six months of development, Urbane Hide moved from a from-scratch Shopify build to a store generating real product sales — supported by an SEO structure and content plan designed to keep working long after launch, not just during an initial push.
The B2B side of the store was treated as its own audience — wholesale buyers search and decide differently from retail shoppers, so wholesale pages and content were built to speak directly to that intent.
At Adzynix, every project reflects our focus on growth, performance, and results. We help businesses build a strong digital identity and grow online, whether they're starting from an existing site or, as with Urbane Hide, starting from nothing at all.
Explore the Urbane Hide portfolio to see how Adzynix takes a brand from a blank canvas to a fully functioning, search-optimized, sales-generating e-commerce store.
The Full Scope of Work.
Urbane Hide wasn't a single-service project. Adzynix owned the build, the SEO, and the content — end to end — so nothing was left disconnected from the rest.
- Shopify store built and customized from scratch
- Custom Liquid templates for products & collections
- Responsive layouts for desktop, tablet, and mobile
- Custom sections, blocks, and reusable page components
- Improved navigation, header, footer, and search/filtering
- Optimized cart and checkout journey
- Product uploads, variants, galleries, and descriptions
- Full technical SEO audit — crawl, canonical, sitemap, robots.txt
- On-page SEO across meta titles, descriptions, and headings
- Product, collection, breadcrumb & organization schema
- Dutch and English multilingual SEO
- Image SEO — file names, ALT text, compression
- Duplicate content and indexability fixes
- Google Merchant Center & structured data validation
- Keyword research and content clustering
- Home decor buying guides and category content
- FAQ content built for AI Overviews and AEO/GEO
- Wholesale (B2B) landing pages and messaging
- Guest posts, niche edits, and local citation building
- Ongoing Search Console and Analytics monitoring
- Continuous technical health checks post-launch
Inside The SEO Strategy.
SEO on Urbane Hide wasn't just meta tags. It was keyword strategy, multilingual structure, and AI-ready content working as one system.
- High-volume Dutch keyword research
- Keyword clustering for products & categories
- Transactional, informational & B2B intent mapping
- Long-tail keyword targeting
- Seasonal content planning around real buying moments
- Dutch and English SEO built in parallel
- Language-specific metadata and indexing
- Worked around Shopify Basic plan URL/language constraints
- Internal linking across language versions
- Entity-based SEO for stronger topical relevance
- AEO & GEO optimization for AI Overviews
- FAQ content built for featured snippets
- Guest posts, niche edits & local citations
- PDF and image submissions for extra discovery
- Competitor backlink research to find real gaps
Design That
Builds Trust.
A home decor buyer decides fast — on how the fabric looks, how easy checkout feels, and whether the site loads before they lose patience. Every design decision on Urbane Hide was made with that moment of decision in mind.
Clean, image-led layouts for the homepage, product pages, and collections, with typography and spacing refined so the products — not the interface — do the talking.
A shortened path from browsing to buying, with trust-building elements placed exactly where hesitation happens most — right before checkout.
Image optimization, lazy loading, and CSS/JS cleanup to keep pages fast — because a slow product page loses the sale before SEO even gets a chance to work.
Zero To Sales, In 6 Months.
No prior store, no existing traffic, no legacy SEO to fix — just a brand and a plan.
Want a store
that sells like this?
Urbane Hide is what happens when website development, SEO, and content aren't handled by three different vendors — they're built together, by one team, from day one. If your store needs the same kind of foundation, Adzynix can build it.
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